I Love Yzer is an event, publishing, marketing and brand management company established in 2013. Our aim is to promote Yzerfontein, Darling & the West Coast as a tourism destination to support our local events and businesses.
We’ve organised more than 100 events to date – including markets, shows and ad hoc events to establish a tourism footprint in our area.
Through the markets we support our local producers and crafters by providing them the opportunity to sell their products to locals and visitors, growing their customer base. Our main seasonal markets are:
• Groote Post Country Market: On the last Sunday of the month at Groote Post Vineyards in Darling from August – April.
• I Love Yzer Feesmark: The market that established our business in 2013! Our annual market takes place a few days before Christmas Day in Yzerfontein. We provide entertainment, kids activities, local crafters and the best food on the West Coast!
• The Darling WIldflower Show: Since 2015 we’ve organised the market and Kid’s entertainment of the Darling Wildflower Show.
We have organised quite a few shows and hosted well known artists like Koos Kombuis, Valiant Swart, The Parlotones, Francois van Coke and Arno Carstens.
We’ve also been involved in organising sport events in the area such as: The Yzerfontein Cycle Experience, Darling ttu 24 Hour MTB Enduro and the Groote Post Country Run.
In 2013 we launched the I Love Yzer Darling magazine as a medium to promote our local talent, events and all things West Coast. Mostly local contributors supply content and anyone is welcome to submit articles. The quarterly publication is a must-have for all the visitors in our area. Learn about the locals, where to eat and what to do in the area. Be sure to keep the centrefold pull-out business directory nearby in case of emergency.
We also publish three electronic newsletters:
Tuesdays: I Love Weskus
Wednesdays: I Love Darling
Thursdays: I Love Yzer
By signing up for the newsletters you can receive up-to-date event news, info and specials from our local restaurants and businesses and plan your stay accordingly.
MARKETING & BRAND MANAGEMENT
We offer a marketing & brand management service that can be tailor made according to the client’s needs. From corporate identity, a marketing strategy, social media, electronic newsletters, website construction & management to customer service feedback.
Our product range showcases our love for Yzerfontein, Darling and the West Coast. The trademarked products are available from local retailers, our markets and our shop.
Eldré Strydom: Events Project Management, Retail, Finance
Nadine Pretorius: Publishing, Marketing, Brand Management
David Coleshill: Advertising, Publishing, Marketing Manager
Mariaan Heyns: Products, Admin, Event Coordinator
Our passion is Yzerfontein, Darling and the West Coast and promoting what the area has to offer.